CBD Survey Results: Cultivating Wellness

This section looks at the demographics of survey participants, including gender, ethnicity, age, education, and location.



Participants skewed strongly female. This skewing may reflect females’ higher utilization of healthcare services in general and alternative medicines in particular.

It may also reflect the fact that the two most prevalent conditions – pain and anxiety – affect women disproportionately.


The vast majority of survey participants classified themselves as white. In the US, this may be due to the high cost of CBD therapeutics, greater utilization of alternative therapies by Caucasians, and/or a wariness of cannabis therapeutics on the part of communities of color that have borne the brunt of the US drug war.




Participants skewed older. Almost two-thirds were over the age of 44, and almost 20% were over the age of 64.

This may be explained by the CBD’s reported effectiveness in treating pain and sleep problems, ailments that are common among the elderly, particularly in the US where half of older adults (i.e. over the age of 65) report suffering from “bothersome” pain regularly, and half report regular sleep disturbances.


Survey participants were well-educated. Just under three-quarters reported having at least some college education. About one-fifth (18%) reported having a graduate degree. This may reflect the fact that participants were recruited through Project CBD, a website that focuses on CBD science and education.


Location of Participants

Fifty-eight separate countries were represented in the survey; however, most participants (80%) were from the United States.

Top Countries

  1. United States
  2. Canada
  3. United Kingdom
  4. South Africa
  5. Australia
  6. Germany
  7. Norway
  8. Mexico
  9. Argentina
  10. Italy

Top US States

  1. California
  2. Texas
  3. Florida
  4. Washington
  5. Pennsylvania
  6. Kentucky
  7. North Carolina
  8. Utah
  9. Colorado
  10. New York

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